As
the popularity of eBooks and audiobooks increase, competition level
also escalates as more and more writers try to cash in on the
popularity wave. Getting your eBooks and audiobooks on reputed sites
like Mediagemm
certainly gets your book in front of a global audience. However,
another important factor that affects the sale of your eBooks is its
pricing.
Given
how crucial it is to get your pricing right, here are a few tips to
help you with your eBook pricing strategy.
Understand
your costs
Traditionally,
it has been understood that the cost of an eBook should be lower than
its print equivalent. Apart from saving on the printing cost, you
also need to consider production overheads and operational costs to
truly understand the cost of your eBook.
Business
model participation
Getting
this part right can help you maximize sales, and getting it wrong can
result in missed opportunities and lost revenues. Multiple user
licenses could turn out to be a downside as cautious publishers will
only allow single use. If you are selling through aggregators, you
can pick and choose which titles are enrolled in which models as they
support title level participation in most business models.
Structure
your pricing
Pricing
varies wildly among eBook publishers. Some have standardized prices
and sensible discount structures, while others have no apparent
structure and raise prices dramatically. Creating a proper structure
will help position your eBook perfectly in the market.
Once
you have your pricing structure sorted out, you can gain plenty of
readers from sites like Mediagemm,
where they get access to unlimited books from any of their devices.
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